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In a recent study by market research firm, Synovate, 65% of consumers reported that they will not shop on a poorly designed website ‑ even if the site is that of a favorite brand. Further, nearly 30% of those surveyed said they stop making offline purchases from a favorite brand if their online experience is poor.

How can retailers ensure that their websites keep users coming back, both to the web and to their bricks and mortar stores? Although we don’t have all the answers, Multimap can certainly help. Our customers in the retail sector tell us that Multimap’s online mapping and location-based services significantly improve their users’ experience of their websites, helping them to find the location information they require about an outlet very quickly. And, of course, helping online users locate your stores is one of the most effective ways of ensuring that your own conversion ratio from surfers to shoppers is high.

To read about the features and benefits of the Multimap mapping services that MFI and Superdrug have implemented on their websites, please click here. Alternatively, please download our brochure for the retail sector to learn more.